PEOPLE

BRAD HAAN

Principal, Chief Creative Officer

Brad started his marketing career in New York City executing mechanicals for his package design instructors Wallace/Church Associates - the assignment: the top-secret, revolutionary Colgate Pump. He was hooked. Brad soon became Creative Supervisor at Ogilvy & Mather, developing materials for the launch of American Express's Platinum Card, programs for Pepperidge Farms, Sears, CPC Best Foods, and Schering-Plough. He went on to become an Associate Creative Director at Saatchi & Saatchi Promotions, serving as the creative lead on The Macallan, Cutty Sark, the Donnelly Directory, AT&T, Hertz, the Olympic Committee and CPC Best Foods. In 1989, Brad established the first position of Director of Copy for Omnicom's Sims Freeman O'Brien, creating campaigns for the Juvenile Diabetes Foundation, British Airways, all of Van den Bergh Food's broad list of consumer products, Lever 2000, Bass Ale, Guinness and Premiere Wine Merchant’s nine premium brands, including Remy Martin, Krug Champagne and Cointreau. The last position he held in New York was the Director of Communications for the Manhattan Center for Living, one of the country's largest support services provider for more than 3,800 clients confronting the challenges of life-threatening illness. Brad repositioned the Center’s programs and services into separate, branded entities and raised nearly half a million dollars in donated goods and services during his last year.

    In 1994, Brad joined Frankel & Co. in Chicago, heading-up the creative in their innovative digital graphics group, serving as a floating creative director for nearly every client in-house as well as the New Business division. His experience there included four years as a senior member of the McDonald's team, as well as contributing to the Visa, Amoco, Microsoft, Target, Marshall Fields, Disney and United Airlines teams. His last marketing position in Chicago was leading the creative team for M&M Mars and American Express at Draft Worldwide. After a sabbatical from advertising performing litigation communication support at Zagnoli McEvoy Foley for landmark trials in New York and Denver, Brad relocated to Los Angeles in 2001, and became the design and functionality force behind Marshall School of Business’s first on-line MBA program. He went on to become the head of marketing for one of Los Angeles most successful interior design firms, Interior Spaces, at which he is credited with increasing the firm’s sales from $1.1M to $2M in his first two years. Brad brought his extensive marketing experience to Interior Spaces' commercial endeavors, protecting brand identity and projecting it through commercial interior architecture. He has also provided clients with marketing analysis, repositioning, branding, new channel development and communication consultation for all media, including direct mail and the Internet. Growing from that success, he has created IS Marketing, Inc. to serve the interior design community’s manufacturers and service companies with targeted branding and communications. He is also accredited as an ASID Industry Partner and serves as Editor in Chief of the ASID LADESIGN Quarterly.

    After his significant efforts with the Manhattan Center for Living in New York, Brad was called upon to provide marketing and design for “Hearts, Strings & Flowers” and others, benefiting Open Hand, Chicago’s prepared food delivery service for those suffering the debilitation of HIV/AIDS. Since arriving in Los Angeles, Brad was instrumental with the organization of the Toy Program established by Starbuck's for Starlight Children's Foundation, serving 50,000 hospitalized children a month throughout the southwest.

Education

Lake Forest College

Drake University

Parson's School of Design NYC - Communications, 1983